A campaign to promote the new minor injuries and illness unit opening in Peterborough.
The new MIIU is part of the reformation plans to improve and reshape primary and urgent care services in Peterborough. Once open, the new Minor Illness and Injury Unit (MIIU) will include access to a wider range of treatments and facilities including diagnostics such as x-rays, which will reduce the need for people to attend A&E with non-life threatening illnesses and injuries.
The key campaign driver, that the MIIU aim to see you and start your treatment within 45 minutes formed the basis of a typographic treatment using bold form and strong colour contrast. The campaign took in Posters, Adshels, flyers and a radio campaign to raise awareness