CfBT Education Trust is an international non-profit provider of education services working to provide outstanding, sustainable education solutions. In partnership with schools and governments as well as public and private partners, CfBT transform the lives of learners for millions of children and young people worldwide.
Branding & Strategy
Brochures, Leaflets, Catalogues
Educational Development Tools
Support & Hosting
CfBT Education Trust manages a portfolio of free schools and academies in England and owns an international family of independent schools. Surpluses generated from their work are invested into the publicly available programme of educational research which ensures supports their commitment to excellence in education.
We were asked to build upon the existing logo in developing a brand which offered synergy and a collaborative approach between departments.
A series of brand identifiers and colour palettes were developed to encourage harmony and unity amongst all collateral. Whilst it was important to mature the offer towards a professional approach, it was also paramount that the pitch didn’t exclude its audience of teaching professionals, educational advisors and ultimately, young learners.