Big Sky Fine Art is a virtual art gallery specialising in high quality, original authentic artworks which can be viewed and bought online.
The client wanted to revamp their current site and develop a new identity for use across electronic, print and exhibition materials.
The new logo derives from the concept of a window – something you can look through and inspect every detail, as in the paintings on sale: you can browse a whole world of paintings right on your desktop and bring them home.
The sans-serif typeface lends a modern touch to the logo, while traditional serif sub-titles convey tradition and suggest the breadth of paintings in their gallery. Colour selection was influenced in large part from the company’s favourite Farrow and Ball paint swatches – Drawing Room Blue and Charlotte’s Locks – these colurs are being used in the company’s “bricks and mortar” gallery, which is located in Usk, Monmouthshire.
The new website uses the colour scheme for a consistent brand style, and is now much more user-friendly with easy-to-follow menus, galleries, and large images to showcase the artwork on sale. The use of white space really helps lift the design and bring the images to life, and responsive design ensures the website is easy to browse on any device from phone to tablet through to laptop and desktop.