Raphael Healthcare is an independent provider of services for women and children with mental health problems. The company aims to deliver ‘Care without Compromise’ and has been a leading provider of this area of care since 2004, with two main centres in Farndon, Nottinghamshire, and Rainhill, Prescot.
Nottinghamshire-based Raphael Healthcare contacted Distraction to create a brochure for their soon-to-be-launched Rainhill Centre. The building is due to complete construction by 2017, and will accommodate for people aged 13-18 with mild to moderate learning disabilities. The client wanted the brochure to reflect their existing branding, communicating their values, therapy models, and general information of the new build.
By default, colours were chosen for the booklet based on existing logo and brand colours. Shapes used from the site were taken and used as a strong design element throughout, making the style professional as well as interesting. Use of white and blue also helped give a nod toward the medical elements at the core of Raphael Healthcare, while being calming on the eye, and easy to flick through. The calming tones were also brought foreword with many rounded edges, to prevent the publication from appearing too business-orientated and harsh.
Many custom images and diagrams were designed for use in the booklet, to help bring it to life and show off all the hard work that has gone into the building, focusing on patient comfort and care at its heart.